Journalism & Mass Communication: Start Here

Exhaustively explores the ways that editorial content - from journalism and scholarship to films and infomercials - is developed, presented, stored, analyzed, and regulated around the world.

A systematic and accessible introduction to the terms, processes and effects of journalism from Absence to Yellow Journalism. A combination of practical considerations with theoretical issues.

Provides a basic vocabulary of terms used in the media and entertainment industries, from A&R to zydeco. It is ideal for all students of Media Studies and related subjects, as well as those working for the first time in jobs such as journalism, radio and television production and advertising.