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Business Planning: Census Data Profiles

American Factfinder Data Profile

Go to American Factfinder for your Data Profile

How You Can Use Census Data

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Social

What does an American household look like?

    Married/unmarried?

    Single parent?

    Children?

    Multigenerational?

Households by Type

Relationship

Marital Status

Grandparents

How common is education for Americans?  Is the U.S. an educated population?  What does this say about how the U.S. values education?

School Enrollment

Educational Attainment

What is an American in terms of where people are from?

What countries?  Are they citizens?

Is immigration to the U.S. increasing or decreasing?

Is the U.S. homogeneous or diverse in terms of ancestry?  How could this affect American culture?

Place of Birth

Citizenship Status

Year of entry

Language Spoken at Home

Ancestry by Country

 

Economic

What is the economic well-being of the U.S?

  How many are employed?

  Do both parents work?

  What industries and occupations?

Employment status

Occupation

Industry

What is the average income

      Per person?

      Per family?

How many have benefits like health insurance?

Income and Benefits

Health Insurance Coverage

How many live at or below poverty level?  What does this say about equitable distribution of resources?

Percentage of Families and People Whose Income is Below Poverty Level

 

 

Housing

If the American dream is to own a house, how many people own one?

Housing Occupancy

Housing Tenure

Quality of living quarters

    Size

    Number of people per room

    Old house or new house?

    Adequate facilities?

Rooms

Bedrooms

Year Structure Built

Occupants per Room

Value

Selected Characteristics

How many cars does the average family have?

Vehicles Available

How much do Americans value the quality of their house?  How much are they willing to spend on it?

Selected Monthly Owner Costs as a Percentage of Household Income

 

 

Demographic

Is there such thing as a typical American?

Age

Sex

Race

Is the population aging or getting younger?  How might this affect America’s perspective?

Age

Many people seem to identify themselves as multi-racial (dramatic change from 10 years ago).  What does this say about personal identity?

Race

Race Alone or in Combination

 

 

Narrative

Quick overview

 

Interprets the numbers.  Helps you know how to talk about the data with words and graphs.