The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior.

Two social media experts present a collection of bite-sized wisdom especially for nonprofits that explains how to measure the benefits of social media, how to manage volunteers and create evangelists, and offers best practices for using social media

draws on scores of government sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth.

Reveals what the public thinks about topics ranging from gay marriage to the American Dream, how Americans feel about their financial status, their hopes for their children, how often they socialize and with whom, their religious beliefs, political leanings, and standard of living.

Divided into ten chapters: Attitudes, Education, Health, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.

Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.

Consumer Behavior 2015-2016 assesses consumer spending and the consumer behaviors that affect spending. The handbook presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences.

The handbook categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization.

Providing insight into the 207 million U.S. adult Internet users, Consumer Use of the Internet & Mobile Web 2016-2017 assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more. Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps. Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, and the Internet of Things. Among the statistics presented are monthly traffic visits for over 3,500 consumer websites.

includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group

With a thorough and in-depth analysis of the $683 billion restaurant and foodservice industry, Restaurant, Food & Beverage Market Research Handbook 2014-2015 provides consumer spending data, market forecasts, and trends assessments for all segments.

Who buys apparel and shoes for boys and girls, men and women, plus jewelry, watches, sewing material, laundry, and dry cleaning.