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Trials and Descriptions (An * indicates off-campus authentication required)
Mintel Academic Reports
Mintel Reports contains a comprehensive overview of the market size, including a five year forecast, brand share, category trends, consumer attitudes and behaviors, and analysis on what’s working, what’s not working, and what’s coming next. Mintel publishes over 220 reports in the US every year, across a wide range of consumer markets. Users will be able to dive into specific consumer survey questions to identify key demographic s or target markets and build custom presentations and reports.